Thursday, January 31, 2013

Key Thoughts of the Day Jan 26th through 30th 2013

This week, I have discussed a variety of topics in my blogs.  Basically, what I would like to reiterate today is this: knowledge is key.  What do I mean?  First off, knowing your real estate market is crucial to your success.  If your knowledge is stale, so is your business.  Something as simple as taking the long way home can help inform you about the local market and give you an edge in the business.  Knowledge about the workings of the internet is also a major player in your success.  Real estate is all about internet presence!  By improving your marketing bio, you can attract potential clients.  Trust me, your clients will Google you to validate you, even before you meet.  Your internet marketing bio should go beyond social media.  How can you have a good bio?  This is one of the topics I discussed in my trainings this week.  If you are determined to improve your real estate business this year, I would encourage you to get into a training.  By understanding the interet and how it works, you can have the tools to create a business beyond your expectations.  So, as we move into February, think about the value of knowledge in what you do.  Making an investment of your time and effort will pay for itself in the long run.  Happy February to all of you- may 2013 be the year of your dreams!

 

What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM Comments comments (0)

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

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SEO Training Session 6 - What do Web Spiders feed on?

Posted by Key Yessaad on January 29, 2013 at 8:00 AM Comments comments (0)

In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –...

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The Psychology of Search Engines - Key Session 5 of i-FAStTRAC

Posted by Key Yessaad on January 28, 2013 at 8:00 AM Comments comments (0)

Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t...

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Refresh your Local Real Estate Knowledge by being in it

Posted by Key Yessaad on January 27, 2013 at 8:00 AM Comments comments (0)

The Business of Real Estate is Local, has been Local, and will continue to be Local for the foreseeable future; maybe we need to stop thinking we know everything about our local area and try re-discovering it. Many divorces occur because one spouse assumes they know the other spouse well enough and stop seeing them in a new light. So, what if we stopped going to work the same efficient direct way and started driving longer ways through neighborhoods we thought we knew? W...

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Business Projects without Time Boundaries will keep you from Progressing

Posted by Key Yessaad on January 26, 2013 at 8:00 AM Comments comments (0)

As the resources of information have increased it is now a fact that every single endeavor can be done better; yet there is one commodity that cannot be stretched more than it already has, and it is Time; well the time that each one of us has. It is easy to buy time – it’s called hiring employees, virtual assistants, or partnering with colleagues – but the time that one has is limited – therefore you need to know when to end your projects. ...

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About Key Yessaad:

Key Yessaad, Real Estate Trainer and SEO Strategist I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas - but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

Posted via email from Real Estate Internet Marketing Trainings

Friday, January 25, 2013

Weekly Recap of Key's Thoughts of the Day Jan 19th through 25th 2013

This week, we discussed a very important topic: Planning.  Planning is a multi-faceted concept that requires a daily commitment. To run a successful business, one must plan in several phases.  First, you need to know your goals for the year.  This allows you to plan your monthly, weekly and daily activities.  By planning your time, you take control of and responsibility for your actions and give opportunity a chance to sneak in.  In other words, a good plan creates opportunities.  Planning also helps take the emotion out of the necessary activities.  Let's face it- there are many tasks you may not like that are involved in the real estate business.  It is up to you to tackle them anyway- if you want to succeed!  How you feel is important, but it should not be the gauge by which you perform.  You must take on the idea that no matter how you feel, you will "do it anyway."   As the new year marches on, I want to challenge you to plan.  Sit down each week and make a plan for yourself for the coming week.  You will be amazed at how taking this small step can affect your productivity and your success.  And remember, make the commitment to "do it anyway," even on the tough days.  With a good dose of perseverence and planning, 2013 can be YOUR year!

 

Battle your workday Anxieties with good Prioritizing of Activities

Posted by Key Yessaad on January 25, 2013 at 8:00 AM Comments comments (0)

Anxiety over all of the work you have to do is totally understandable at times, but it does not help you become effective – it causes you to not think clearly and fail to prioritize. Anxiety over your workday is simply a sign of lack of control and to remain in that state of being only adds to your stress and truly accomplishes nothing; you will not gain more hours nor more sympathy – you will simple add to the possibility of compounding your mistakes; so wha...

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Reduce your input organically and your productivity will increase

Posted by Key Yessaad on January 24, 2013 at 8:00 AM Comments comments (0)

What is productivity? Some think that the concept of productivity relates to the ability of getting more things done within the same period of time; I will slightly disagree and offer another way of thinking about it – Productivity is the reduction and streamlining of input to generate the highest output possible. Let’s think of an example that a Real Estate Agent can use to reduce input and increase output – take your Smartphone and make sure that your...

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Are you processing your To-Do List through the prism of your Emotions?

Posted by Key Yessaad on January 23, 2013 at 7:20 AM Comments comments (0)

One of the hurdles some Real Estate Agents must overcome is not the ‘Not Knowing’ of what to do, lots of good Real Estate Trainings are available out there – it is The Not Liking of Doing what they know they ought to be doing. They learn for example that Prospecting is a MUST to grow their business; they even learn the scripts of what to say and how to say it; yet some linger in the office trying to find busy work rather then confronting the beast of Pr...

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What is Not Done can consume more business energy than the doing of it

Posted by Key Yessaad on January 22, 2013 at 8:00 AM Comments comments (0)

Going about your daily business and getting things done is in essence an investment of your time and energy, and as an entrepreneur you do not get paid for that; all of the calls you make; all the emails you send; all the travels you undertake are not rewarded by a payment, but they should get you closer towards your Real Estate deals closing. Some of the tasks are not fun and some can be enjoyable, but what saps your energy and efficiency are your loose ends, act...

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Planning your Business Week is about taking Responsibility for your Activities, and inviting Opportunity

Posted by Key Yessaad on January 20, 2013 at 8:00 AM Comments comments (0)

The Business and Work of an Entrepreneur must be structured and framed properly; either by the entrepreneur herself, partners to the venture, or the desire for entrepreneurship was flawed to begin with. The Real Estate Business lives in the realm of Entrepreneurial Endeavors, but sadly for many the ‘Work’ is not structured, methodical, implementable, and repeatable – in fact for many it is emotional and driven by the feeling of the day. Here is an examp...

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Run your business on Being Early and you will have an edge

Posted by Key Yessaad on January 19, 2013 at 8:00 PM Comments comments (0)

The benefits of being early to appointments, especially Real Estate Listing Presentations are not limited to just looking good and reflecting your true professionalism; they give you the ‘breather time’ to center yourself, collect your thoughts, get a good feel for the neighborhood, and develop sales strategies for the location. In fact I will go even further and say arrive earlier so you can drive around the neighborhood; this will allow you see the Real Est...

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Key Yessaad, Real Estate Trainer and SEO Strategist I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas - but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

Posted via email from Real Estate Internet Marketing Trainings

Thursday, January 17, 2013

A Look Back at Key Thoughts of the Day Jan 10th through Jan 17th 2013

January is halfway over... How are your business resolutions doing?  Are you performing productive, daily activities that will help you reach your goals?  If not, get with it!  Time flies by, even when you're working hard, and it will be 2014 before we blink.  Today, recommit yourself to your goals and your business.  I want to see all of you reach your goals this year. 

This past week, I covered a variety of ideas.  The main idea I want to express is the importance of becoming pro-active toward your vision of your success.  First, this involves creating your vision and setting your course.  Knowing what you want allows you to break down your grand vision into daily, do-able activities.  This is important because it keeps you from feeling overwhelmed and defeated.  Second, become pro-active, not reactive.  Set the course for your day: wake up early and be mentally prepared for the tasks at hand.  If you are 20 or 30 minutes ahead of your day, this allows for planning of those daily activities that lead to achieving your grand vision.  So, today, forgive yourself for your mistakes so far, and make a commitment to plan for tomorrow.  Let's all have a successful 2013!

 

Inbound Marketing, Gmail, and Time Management Ideas

Posted by Key Yessaad on January 17, 2013 at 8:00 AM Comments comments (0)

Today is Session 4 of i-FAStTRAC Real Estate Training Program that Kevin Ahearn and I are teaching to our participants via the Live Interactive Training System. I will be focusing my portion today on Inbound Marketing and its relationship to Internet Marketing, Search Engine Optimization, and Social Media Graphing. I will also take on the topic of integrating Gmail and Business Emails in order to achieve a harmony between all devices and Sync them organically. Kevin will...

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I know where I am headed because I set the course

Posted by Key Yessaad on January 16, 2013 at 8:05 AM Comments comments (0)

The Goals of being a Successful Entrepreneur need to resonate with your values, and stretch you beyond what you are capable of. If you are able to run the same routine, day in and day out, and make the income you want – You Do Not Need Goals. In fact not everyone should be striving to go to the moon and it is absolutely fine; but if you have the aspiration of becoming Successful in Real Estate you better know your objectives. A Real Estate Career is Not a job, it c...

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I am a Pro-Active Entrepreneur and I am Driven to Succeed

Posted by Key Yessaad on January 14, 2013 at 8:00 AM Comments comments (0)

How do I choose to succeed in my Real Estate Business? This question is important to you because you are an Entrepreneur first, and you are completely responsible for the business you generate. Well, you have the choice of being Reactive or Pro-Active towards your daily business, and one of the ways of measuring what kind of person you are is how early you wake up in the morning to be slightly ahead of your day. If you can be 20 to 30 minutes ahead of your busines...

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Involve all the Decision Makers or your Real Estate Presentations will be challenging

Posted by Key Yessaad on January 13, 2013 at 7:00 AM Comments comments (0)

The Appointment in Real Estate is the most important customer interaction you will have whether working with Buyers or Sellers; and many Real Estate Agents do a great job managing this process – Yet some keep committing a major sin; ‘Talking to the person who desires the appointment and is talkative; and not being aware if all the decision makers are attending and participating.’ Unless there is a compelling reason for not having all decision makers phy...

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Your Local Real Estate Knowledge is an important Ace in your Success

Posted by Key Yessaad on January 12, 2013 at 8:00 AM Comments comments (0)

Never Stop Learning about your Local Real Estate Market; Yes the Internet helps offer lots of information to Web Visitors about Real Estate, and all kinds of Statistics are available online – but the Experienced Knowledge of a working Real Estate Professional is Gold. Being in the trenches of your local market enables Good Real Estate Agents to become an invaluable resource to their Sellers and Buyers, but that knowledge sometimes becomes stale because it has not b...

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Business Structure and Guidelines are not always the Enemy of Creativity

Posted by Key Yessaad on January 11, 2013 at 7:00 AM Comments comments (0)

Structures that work for the long term have constrains and parameters; Cars will be useless without Roads; Trains a heap of metal without Rails; Planes wandering metal birds without Airports; Yes Structure creates reliability, predictability, and opportunity. There are many entrepreneurs who think that building a business structure will stifle creativity; and yes some overdo the rigidity of their work habits; but if you look at Google, SAS, and Facebook and think that be...

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Align your Daily Activities with your Grand Vision and Drive

Posted by Key Yessaad on January 10, 2013 at 8:00 AM Comments comments (0)

Every job, every project, every endeavor is made up of Big Ideas with overarching Vision; but it is only when you break them down into their do-able activities that you will be able to fulfill your vision and get the job done. Writer and Futurist Alvin Toffler shared: ‘You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.’ Many stop at the water’s edge; they take their b...

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If you'd like to read more of my blogs, here are the categories I cover:

About Key Yessaad:

Key Yessaad, Real Estate Trainer and SEO Strategist I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas - but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

Posted via email from Real Estate Internet Marketing Trainings

Thursday, January 10, 2013

A Recap of Key's Thoughts of the Day Jan 4th through Jan 9th 2013

How is your year going so far?  Are you creating good habits that will ensure your future success?  If not, then perhaps it's time to get started!  This week, I covered several topics, all with some focus on motivation.  In a nutshell, motivation and good habits are the keys to your success in your business.  Your personal motivation will dictate your actions, affecting whether or not you meet your goals.  If you are motivated to complete tasks within your plan of action, you create good habits and ultimately ensure your sucess.  Also, understanding the motivations of your clients allows you to set realistic goals with and for them.  Neglecting to know the "why" of your customer, you set them,as well as yourself, up for failure.  Finally, you must empower yourself to never quit. Determination is key in this business where "No" is a commonality. By committing to the success of yourself and others, you are guaranteed to make 2013 the year of your dreams.

 

I will empower my being to pursue my dreams and support others in their dreams

Posted by Key Yessaad on January 9, 2013 at 8:00 AM Comments comments (0)

The Power of Intention is not about your ability to know everything – The Power of Intention is driven by your desire and determination to never quit. I have worked with many wonderful and thoughtful Real Estate Trainers and Brokers, and I have learned a lot from them – the central component of success that they all have in common is the drive and determination that their success in never in question, and that they will muster the courage to con...

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Are you Over-Controlling every aspect of your Business?

Posted by Key Yessaad on January 8, 2013 at 8:00 AM Comments comments (0)

Does your left hand know what your right hand is doing? This simple question should reveal how much of a control maniac you are, and how you may be chocking opportunities from occurring in your company – you are probably trying to over-control everything in your business, and if you are in the business of people then… oh my! The power of being a Business Owner and an Entrepreneur is the Joy of being able create the future as you see it; but many such entrepre...

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Your Goals Must change your Todays so they are realized in your Tomorrows

Posted by Key Yessaad on January 7, 2013 at 8:00 AM Comments comments (0)

The main purpose of having Goals is that they allow you to alter the Present (Your Now) to fit and mold your future – ponder this thought for a little while. If your definition of the future is you flow with whatever happens then do not need have any goals – just flow dud! You are not trying to Change the future by looking at the future – you are trying to change your ‘Now’ so your future becomes the way you have designed it! The trut...

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Your Customers' Needs and Motivation will dictate your Success in Real Estate

Posted by Key Yessaad on January 6, 2013 at 8:00 AM Comments comments (0)

Without a clear understanding of ‘Why’ a Property Owner is selling their home your Marketing will fail. Experienced Agents will tell you that the ‘reason for selling’ will reveal not only the motivation of the Property Owner, but also the time you have to do your job. The National Median Days on Market is between 70 and 100 Days and since 95% of all properties go through at least one price reduction, it means that you have 3 months t...

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Incompletions Diminish your Opportunities and Eat at your Business and Serenity

Posted by Key Yessaad on January 5, 2013 at 8:00 AM Comments comments (0)

Incomplete Tasks and Avoided Conversations become nagging Incompletions and they throw the balance of your business, presence, and happiness out of center. Let me share with you a useful definition of an incompletion: it is a task that you have been putting off that finds a way to pop in your mind and linger in a caustic fashion. Usually these are tasks that you have been trying to avoid because they are either unpleasant, and/or tasks that involve some kind of confronta...

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The Freedom afforded by The Real Estate Business ruins lots of Careers

Posted by Key Yessaad on January 4, 2013 at 8:00 AM Comments comments (0)

According to NAR Research the Median Income of Realtors was $34,900 in 2011, and those with lots of experience, 16+ years, had a Median Income of $50,200. The top earners, six figure income and up, were 17% of all Realtors or over 150,000 such agents. Obviously experience is a great asset and must be earned; the challenge in getting new agents to that level of experience as quickly as possible, requires boxing them in with a plan of action, and a mentorship program that ...

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If you would like to read more of my blogs, here are the categories I cover:

 

About Key Yessaad:

Key Yessaad, Real Estate Trainer and SEO Strategist I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas - but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

Posted via email from Real Estate Internet Marketing Trainings